Based in Madrid, Spain
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Director of Product Design
• Co-leadership, execution and implementation of Rappi's Design System .
• Hiring the leadership layer of other related teams, such as UX Research or Content Design.
• Fostering a strong design culture among the different teams.
• Strategic vision aligned to the different stages of the startup.
• Leadership and execution of B2C Product Design at Rappi, coordinating and supervising the work of 5 teams of amazing designers.
CEO & Head of Design
• Development of the idea and value proposition.
• Design and coding of the MVP to go to market.
• Strategic decision making to gain market share in Spain and LATAM.
• Monetization of the platform once a good number of active users have been reached.
Co-Founder & Head of Design
• Development of the idea and value proposition.
• Design and coding of Alpha version for testing with first customers.
• Testing and iteration to build a truly useful MVP for customers.
• Business model study for organic growth.
*This was an entrepreneurship that failed due to a lack of business and operational knowledge.
Full Stack Developer
• Framework integrations in the company product.
• Building and coding APIs.
• Development of new modules in the web application.
• Project manager at one of the company's customers.
Graphic Designer
• Web graphics with Adobe Photoshop.
• Vector illustrations with Adoble Illustrator.
• Preparation of final artwork for print products with Adobe inDesign.
Designer & Illustrator
• Graphics and illustration design for web and mobile applications.
• Motion graphics for web and mobile applications.
• Branding design.