Based in Madrid, Spain

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I design stuff since 2011

Currently, VP of Design at Rappi

Some projects.

Writing.

My story.

I began my career in graphic design, working as a freelancer for clients across the globe. This experience allowed me to develop a strong foundation in design while adapting to the diverse needs of international clients.

Driven by a desire to understand how software works, I taught myself to code and spent +3 years as a full-stack developer at a tech company. This role gave me valuable insights into the technical side of product creation, bridging the gap between design and development.

With this blend of skills, I decided to create my own products. I designed, developed and launched two apps in over 80 countries, achieving more than 3 million downloads and a rating of over 4 stars on Google Play.

As a result, I am now a design leader with +10 years of hands-on experience. My co-founder mentality drives me to solve problems with a strong product vision, ensuring that my work is always aligned with business strategy.

I love what I do!

Education.

Master in Business Adminstration (MBA)

ThePowerMBA

·

2020

UX Research: Methods and best practices

Interaction Design Foundation

2020

Gestalt psychology and web design

Interaction Design Foundation

2020

Human-Computer Interaction

Interaction Design Foundation

2020

UX Management: Strategy and tactics

Interaction Design Foundation

2020

Web design for usability

Interaction Design Foundation

2020

Mobile UX design

Interaction Design Foundation

2020

Web apps development

Cañaveral Institute

2014—2016

Mobile apps development

CF TIC

2015

Graphic design

IES Europa

2012—2014

Experience.

Readings.

Updated → 08/2025

Everything can be trained
Influence
Never eat alone
The secret life of mind
Influence and persuasion
The Prince
Designing for the real world
The 80/20 Principle
Lean UX
UX: Methods and principles
Black box thinking
Leadership
Thinking, Fast and Slow
Atomic habits
The 7 habits of highly effective people
Learning how to learn
Don't make me think
Slow productivity
100 Things every designer needs to know about people
Rocket surgery made easy
It's not how good you are it's how good you want to be
Lateral thinking
Steal like an artist
Competitive strategy

Awards & features.

Featured Portfolio

2025

Featured Portfolio

2025

Featured Portfolio

2025

Best UX Design, Best UI Design, Best Innovation

& Special Kudos :)

2025

Featured App

2024

Featured Portfolio

2024

Portfolio of the Month

2024

Honorable Mention

2021

diegovz.com/

Design, coding and motion graphics by me.

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By the way, can you beat me? :)