Based in Madrid, Spain

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I design stuff since 2011

Currently, Product Design Director at Rappi

Some projects.

Rappi Mix

Add products to your restaurant order.

New add to cart

Redesign the interaction to improve the usability.

Roostfy

Largest Hispanic freestyle platform in the wirld.

Easy Food

Find restaurants, order your food and pay the bill.

Clash Royale

The famous game reactions made by me.

Writing.

Memory in UX

Memory is the ability of our brain to encode, store and retrieve information voluntarily. Basically, it is this capacity that allows us to remember facts, ideas, sensations, relate concepts to each other… And in short, all those stimuli that occurred in the past and we want to recover.

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MVP? Better look for the MUP

Often we seek to develop the Minimum Viable Product (MVP) by establishing a series of features that the product must have as a minimum to go to market, the problem here is: What good are these features if the user is not able to use them? Therefore, we must change the focus and look for the Minimum Usable Product (MUP).

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My story.

I began my career in graphic design, working as a freelancer for clients across the globe. This experience allowed me to develop a strong foundation in design while adapting to the diverse needs of international clients.

Driven by a desire to understand how software works, I taught myself to code and spent +3 years as a full-stack developer at a tech company. This role gave me valuable insights into the technical side of product creation, bridging the gap between design and development.

With this blend of skills, I decided to create my own products. I designed, developed and launched two apps in over 80 countries, achieving more than 3 million downloads and a rating of over 4 stars on Google Play.

As a result, I am now a design leader with +10 years of hands-on experience. My co-founder mentality drives me to solve problems with a strong product vision, ensuring that my work is always aligned with business strategy.

I love what I do!

Education.

2012-2014

Graphic design

Cañaveral Institute

2015

Mobile apps development

Cañaveral Institute

2014-2016

Web apps development

Cañaveral Institute

2020

Mobile UX design

Interaction Design Foundation

2020

Web design for usability

Interaction Design Foundation

2020

UX Management: Strategy and tactics

Interaction Design Foundation

2020

Human-Computer Interaction

Interaction Design Foundation

2020

Gestalt psychology and web design

Interaction Design Foundation

2020

UX Research: Methods and best practices

Interaction Design Foundation

2023

Master in Business Adminstration (MBA) *

thePower Business School

Experience.

Readings.

Updated:

09/2024

Influence
Never eat alone
How to win friends and influence people
The secret life of mind
Influence and persuasion
The Prince
Designing for the real world
The 80/20 Principle
Lean UX
UX: Methods and principles
Black box thinking
Leadership
Thinking, Fast and Slow
Atomic habits
The 7 habits of highly effective people
Learning how to learn
Don't make me think
100 Things every designer needs to know about people
Rocket surgery made easy
It's not how good you are it's how good you want to be
Lateral thinking
Steal like an artist
Competitive strategy

Awards & features.

Honorable Mention

Portfolio of the month

diegovz.com

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