Based in Madrid, Spain
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RAAEE: The ultimate tracking framework for your product features
Most teams only look at “what users click”, but that’s just the tip of the iceberg. Every day, we make design decisions without seeing the whole picture. We go by assumptions, internal opinions, or superficial metrics.
Jun 29
647
7
Don’t change your app every month
Redesigning constantly doesn’t make your product better. It makes it harder to use and easier to forget. In many startups, there’s an unsettling ritual: every month brings a redesign, a new feature set, or a completely reinvented flow.
May 14
493
1
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From Sequoia Capital.
Mass adoption across LATAM.
10–15 min deliveries.
One of the most used apps in LATAM.
From ICs to solid leaders.
Multi-product and multi-device.
From Sequoia Capital.
Mass adoption across LATAM.
10–15 min deliveries.
One of the most used apps in LATAM.
From ICs to solid leaders.
Multi-product and multi-device.
Leading high-performance, remote design teams across multiple countries.
But I’ve drawn enough already, now it’s your turn!
Loaded childhood.exe.
Cached 4 fullstack years.
Rendering design career.
Removing imposter module.
During 4 years as fullstack.
Getting 5M+ downloads with a 4+ star rating.
I lead by example, staying close to my team, the craft and the product.
I began my career in graphic design, working as a freelancer for clients across the globe. This experience allowed me to develop a strong foundation in design while adapting to the diverse needs of international clients. Driven by a desire to understand how software works, I taught myself to code and spent +3 years as a full-stack developer at a tech company. This role gave me valuable insights into the technical side of product creation, bridging the gap between design and development. With this blend of skills, I decided to create my own products. I designed, developed and launched two apps in over 80 countries, achieving more than 3 million downloads and a rating of over 4 stars on Google Play. As a result, I am now a design leader with +10 years of hands-on experience. My co-founder mentality drives me to solve problems with a strong product vision, ensuring that my work is always aligned with business strategy.
I love what I do!
Master in Business Adminstration (MBA)
2020
UX Research: Methods and best practices
Interaction Design Foundation
2020
Gestalt psychology and web design
Interaction Design Foundation
2020
Human-Computer Interaction
Interaction Design Foundation
2020
UX Management: Strategy and tactics
Interaction Design Foundation
2020
Web design for usability
Interaction Design Foundation
2020
Mobile UX design
Interaction Design Foundation
2020
Web apps development
Cañaveral Institute
2014—2016
Mobile apps development
CF TIC
2015
Graphic design
IES Europa
2012—2014
*This was an entrepreneurship that failed due to a lack of business and operational knowledge.
Updated → 08/2026
