How many times have you been told that a Product Designer has to be the voice of the user? If...
Read moreCo-leadership, execution and implementation of Rappi's Design System.
Latest achievements.
Hiring and building a solid design & research team strategically aligned to the product roadmap.
Improve processes and workflows
Implementation of effective work frameworks to improve our design process, achieving better quality and efficiency.
Design ⬌ Product: How to start projects
Creation of the playbook that Rappi's product team relies on to work as effectively and efficiently as possible with my design team.
Older projects.
Real project
In this project I designed a new version of the Add to Cart button.
Case study
Design proposal to improve the way Movo is integrated into Cabify.
Case study
Web UX improvement of the entire online shopping process.
Case study
Design proposal to improve the delivery experience within Cabify.
Real project
Project to improve the design of the user profile within the Rappi App.
Entrepreneurship
App to find restaurants, order your food and pay the bill.
Entrepreneurship
The world's largest freestyle platform for Spanish-speaking users.
Personal project
Personal project in which I designed and animated several of the game.
Writing.
Memory in UX
In this article we will analyze the different types of memory that people have and how to design for each...
Read more8pt vs 10pt Grid
In this post we will analyze the differences between an 8pt and a 10pt Grid, and finally we will see...
Read moreMy story.
My journey begins with graphic design, working as a freelancer for clients all over the world for several years.
Then I became curious about how programs work on the inside, so I learned how to coding and worked for 3 years in the software architecture department of
SISnet.
I finally realized I had all the knowledge to build my own product, so I designed, developed and launched
Roostfy
in more than 80 countries, getting +3 million downloads and +4 stars on Google Play.
Thanks to all this journey I was able to get into product design, becoming my greatest passion and, fortunately, also my job. I currently design solutions at
Rappi
making life easier for more than 50 million people across LATAM.
I love what I do!
Education.
Graphic Design
2012-2014
Mobile Apps Development
2015
Web Apps Development
2014-2016
Mobile UX Design
2020
Web Design for Usability
2020
UX Management: Strategy and Tactics
2020
Human-Computer Interaction
2020
Gestalt Psychology and Web Design
2020
UX Research: Methods and Best Practices
2020
Master in Business Administration (MBA) *
2022-2023
Skills.
Design & Product
UX & UI
Product mindset
Motion Design
Interaction design
UX Research
Planning
Execution and follow-up
Data analysis
Interactive prototyping
Coding
Java
Swift
Javascript
Flutter
Leadership
Effective communication
Collaboration
Commitment
Strategy
Readings.
Updated: 05/2023
Influence
The secret life of mind
Google Sprint
Influence and persuasion
Never eat alone
How to win friends and influence people
Designing for the real world
The 80/20 Principle
Lean UX
UX: Methods and principles
Black box thinking
Leadership
Thinking, Fast and Slow
Atomic habits
The 7 habits of highly effective people
Learning how to learn
Don't make me think
100 Things every designer needs to know about people
Rocket surgery made easy
It's not how good you are it's how good you want to be
Lateral thinking
Steal like an artist
Competitive strategy
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