Tlf :
+34 680 28 05 85
Email :
diegovillarroelzaballos@gmail.com
Hey! I'm Diego

Director of
Product Design
at Rappi

Designing things since 2011.

¿Mejor en español?

Projects.

Rappi - New Add to Cart

Jun. 2021

In this project I led the redesign of the Add to Cart button taking into account the most important UX KPIs during an online supermarket purchase.

Case study

Cabify - Movo Integration

Sept. 2020

Integration of the Movo service into Cabify's application according to the user's mental model and a clear separation of functionalities.

Case study

Mercadona - Delivery now!

Sept. 2020

Web application for online shopping from home, quickly and easily. This project solves several of the paint points most mentioned by users.

Case study

Cabify - Delivery from the App

Dic. 2020

Redesign of the new delivery functionality in Cabify's app, improving the experience with a task-focused solution.

Case study

TO VIEW ALL MY PROJECTS...

diegovz.com/projects

Writing.

Memory in UX

In this article we will analyze the different types of memory that people have and how to design for each...

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8pt vs 10pt Grid

In this post we will analyze the differences between an 8pt and a 10pt Grid, and finally we will see...

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TO VIEW ALL MY ARTICLES...

diegovz.com/blog

My story.

My journey begins with graphic design, working as a freelancer for clients all over the world for several years.

Then I became curious about how programs work on the inside, so I learned to program and worked for 3 years in the software architecture department of SISnet.

I finally realized I had all the knowledge to build my own product, so I designed, developed and launched Roostfy in more than 80 countries, getting +3 million downloads and +4 stars on Google Play.

Thanks to all this journey I was able to get into product design, becoming my greatest passion and, fortunately, also my job. I currently design solutions at Rappi making life easier for more than 50 million people across LATAM.

I love what I do!

Education.

Graphic design

2012-2014

Mobile Apps Development

2015

Web Apps Development

2014-2016

UX Mobile *

2020

Web Design for Usability *

2020

Gestalt Psychology *

2020

UX Management *

2020

Human-Computer Interaction *

2020

UX Research *

2020

(*) You can review the official credentials here

Skills.

Design & Product

UX & UI

Product mindset

Motion Design

Interaction design

UX Research

Planning

Execution and follow-up

Data analysis

Interactive prototyping

Coding

Java

Swift

Javascript

Flutter

Leadership

Effective communication

Collaboration

Commitment

Strategy

Readings.

Updated: 08/2021

Thinking, Fast and Slow
The secret life of mind
Google Sprint
Lean UX
UX: Methods and principles
Black box thinking
Don't make me think
100 Things every designer needs to know about people
Rocket surgery made easy
It's not how good you are it's how good you want to be
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