How many times have you been told that a Product Designer has to be the voice of the user? If so, you've been told half the story...Leer más
Many companies choose to place their UX in the Marketing department, thinking that it is a good place because this team is in charge, in part, of researching the client. However, there are two key differences that make this department the wrong one. The UX staff is in charge of investigating users in a qualitative and quantitative way , while the Marketing staff is in charge of investigating only the client in a quantitative way. This can lead to the data obtained from users not being sufficiently taken into account and therefore not having the expected impact on the product.